Facebook, Google, and many other websites have come under fire recently due to privacy concerns. To address these issues, the Obama Administration is proposing a “Privacy Bill of Rights” to protect consumers online.
The White Houst unveiled their plans today which aim to give users more control over how their personal information is used on the Internet and to help businesses maintain consumer trust and continue to grow.
In outlining how Internet companies should handle consumers' data, the proposal says that privacy policies should be easily understandable, personal data should not be taken out of context and should be handled responsibly, and consumers have a right to reasonable limits on the data that companies collect and retain.
In the coming weeks, the U.S. Commerce Dept. will work with web companies and privacy advocates to establish a specific code of conduct based on the proposed Bill of Rights.
This comes on the heels of an agreement by Internet companies like Google, Yahoo, and Microsoft to support a 'Do Not Track' button on most web browsers.