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<b><a class="taxInlineTagLink" id="PLENT000009" title="McDonald's" href="/topic/lifestyle-leisure/dining-drinking/mcdonalds-PLENT000009.topic">McDonald's</a> Angus CBO:</b> If McDonald's latest limited-time-offer sandwich succeeds and finds its way onto the permanent menu, it'll be because of its simple, efficient branding.

( Kevin Pang/Chicago Tribune )

McDonald's Angus CBO: If McDonald's latest limited-time-offer sandwich succeeds and finds its way onto the permanent menu, it'll be because of its simple, efficient branding.

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